Graphics Design & Video Editing

By the end of the module, learners should be able to:

• Define graphic design and visual communication.
• Identify the major elements of design.
• Explain basic principles of good design.
• Identify appropriate design tools and file formats.
• Apply basic composition and visual hierarchy.
• Distinguish between good and poor visual design.

• Introduction to graphic design
• Role of a graphic designer
• Graphic design for print and digital media
  • Elements of design: Line, Shape, Colour, Texture, Space, Form
  • Principles of design: Balance, Contrast, Alignment, Proximity, Repetition, Hierarchy
• Composition
• Visual hierarchy
• Introduction to design software
• Image and graphic file formats
• Resolution and image quality
• RGB vs CMYK

Design a Personal Introduction Poster

Learners create a simple poster introducing themselves, incorporating:

• Name
• Photograph or illustration
• Skills
• Interests
• Contact information

Expected outcome

Learners can apply basic graphic-design principles to produce a visually balanced and purposeful digital design.

Learners should be able to:

• Explain basic colour theory.
• Create appropriate colour combinations.
• Select suitable fonts for different purposes.
• Establish typographic hierarchy.
• Apply spacing and alignment.
• Create balanced layouts.

• Colour theory
• Primary, secondary and tertiary colours
• Warm and cool colours
• Colour harmony
• Colour psychology
• Colour palettes
• Typography fundamentals
• Serif and sans-serif fonts
• Font pairing
• Font hierarchy
• Font size and spacing
• Alignment
• Grids
• Margins and spacing
• Layout composition
• Visual balance

Social Media Campaign Design

Learners create a coordinated set of 3 social-media graphics for a selected:

• Business
• Event
• Product
• Training programme
• Community initiative

The three designs should maintain consistent colours, fonts and visual identity.

Expected outcome

Learners can create visually consistent designs using appropriate colour, typography, spacing and layout principles.

Learners should be able to:

• Edit and enhance digital images.
• Crop, resize and optimise images.
• Remove or replace backgrounds.
• Apply basic retouching techniques.
• Work with layers.
• Understand basic branding concepts.
• Create a simple visual identity.

• Introduction to image editing
• Image resolution
• Cropping and resizing
• Layers
• Selection tools
• Background removal
• Image masking
• Colour correction
• Brightness and contrast
• Basic photo retouching
• Image compositing
• Filters and effects
• Introduction to branding
• Logo concepts
• Brand colours
• Brand typography
• Visual consistency

Mini Brand Identity Project

Learners create a basic identity for a fictional business or organisation, including:

• Logo
• Brand colour palette
• Font selection
• Business card
• Social-media profile graphic

Expected outcome

Learners can edit images professionally and create a basic, consistent visual identity for a brand.

Learners should be able to:

• Create effective promotional graphics.
• Apply hierarchy to marketing designs.
• Combine text and imagery.
• Create visual emphasis.
• Prepare graphics for different digital platforms.
• Develop designs from a creative brief.

• Understanding a design brief
• Poster design
• Flyer design
• Banner design
• Social-media advertisements
• Event graphics
• Business cards
• Brochures
• Digital illustrations
• Icons and shapes
• Visual storytelling
• Call-to-action design
• Designing for different screen sizes
• Exporting graphics for digital use

Event Promotion Campaign

Learners design a complete promotional package for a fictional event:

• Main poster
• Social-media flyer
• Web banner
• Event invitation
• Promotional story/status graphic

Expected outcome

Learners can translate a creative brief into a coordinated set of professional marketing graphics.

Learners should be able to:

• Explain the basic video production process.
• Understand video editing terminology.
• Import and organise media.
• Create a basic video timeline.
• Cut and arrange clips.
• Add music and basic audio.
• Export a finished video.

• Introduction to video editing
• Video production workflow
• Storytelling fundamentals
• Script and storyboard
• Video resolution
• Aspect ratios
• Frame rates
• Video formats
• Editing interface
• Importing media
• Timeline
• Cutting and trimming clips
• Transitions
• Audio and music
• Voice-over
• Basic text and titles
• Export settings

Create a 30–60 Second Promotional Video

Learners produce a short promotional video for:

• A business
• Product
• Event
• Training programme
• Personal brand

The video should include:

• Video clips/images
• Text
• Music
• Voice-over or narration where appropriate
• Opening and closing sequence

Expected outcome

Learners can organise media, edit a basic video and produce a short, coherent promotional video.

Learners should be able to:

• Create smoother video sequences.
• Improve audio quality.
• Apply appropriate transitions.
• Add animated text and graphics.
• Synchronise visuals and audio.
• Create engaging short-form video content.

• Advanced timeline editing
• Editing rhythm and pacing
• Multi-track editing
• Audio editing
• Noise reduction
• Music and sound effects
• Audio levels
• Voice-over
• Keyframes
• Text animation
• Motion graphics fundamentals
• Animated logos
• Transitions and effects
• Colour correction
• Basic colour grading
• Speed adjustment
• Slow motion and time effects

Create a Social Media Reel

Learners produce a 30–90 second vertical video for platforms such as:

• Instagram
• TikTok
• YouTube Shorts
• Facebook

The project should include:

• Animated text
• Music
• Sound effects
• Transitions
• Branding
• Call-to-action

Expected outcome

Learners can produce engaging short-form videos using editing, audio, motion and visual storytelling techniques.

Learners should be able to:

• Develop a visual content strategy.
• Maintain brand consistency across graphics and video.
• Combine static and moving content.
• Plan a multimedia campaign.
• Produce content for different platforms.
• Review and improve creative work based on feedback.

• Multimedia campaign planning
• Content calendars
• Visual storytelling
• Brand consistency
• Social-media content
• Graphic-to-video workflow
• Motion graphics
• Video thumbnails
• Promotional graphics
• Short-form video
• Platform-specific content
• Content optimisation
• File organisation
• Exporting for different platforms
• Creative review and feedback

Integrated Brand Campaign

Learners select a business, product or organisation and create:

• Logo/brand identity
• Promotional poster
• Social-media graphic
• Video advertisement
• Short-form social-media video
• Video thumbnail

Expected outcome

Learners can produce a coordinated multimedia campaign with consistent branding across graphic and video content.

By the end of the module, learners should be able to:

• Plan a complete creative project.
• Develop graphics based on a creative brief.
• Produce and edit professional video content.
• Maintain visual consistency.
• Apply appropriate design principles.
• Prepare final files for digital publication.
• Present and defend creative decisions.
• Build a professional creative portfolio.

• Creative brief development
• Project planning
• Storyboarding
• Graphic production
• Video production
• Editing and refinement
• Branding consistency
• Quality control
• Export and optimisation
• File management
• Portfolio development
• Presenting creative work
• Receiving and applying feedback
• Professional design workflow
• Copyright and responsible use of digital assets

FINAL CAPSTONE — Complete Multimedia Campaign

Learners create a complete visual campaign for a real or fictional organisation, product, service or event.

The final project should include:

Graphic Design

• Logo/brand identity
• Promotional poster
• Social-media graphics
• Flyer/banner

Video Production

• 60–120 second promotional video
• 30–60 second social-media reel
• Video thumbnail

Presentation

• Creative brief
• Design concept
• Target audience
• Design rationale
• Final outputs
• Project presentation

Expected outcome

Learners complete and present a portfolio-ready multimedia campaign, demonstrating competence in graphic design, image editing, branding, video editing, motion graphics and digital content production.